Marketing & Public Relations

7 Low-Cost Marketing Tools by Alisa Jenkins, President, Springboard Strategies

Public Relations Society of America : In addition to serving as the national membership site for public relations professionals, accessible resources include tips and techniques on PR matters and a Code of Ethics for PR professionals. The site also links local users to the Tampa Bay Chapter of PRSA.

The GB3 Group site provides resources for nonprofits on marketing and public relations.

Communicating During a Crisis : A fact sheet developed by the Nonprofit Risk Management Center.

How to Conduct a Focus Group : A step-by-step approach to using focus groups, from The Grantsmanship Center Magazine.

Marketing Tips : A specialized site intended for nonprofit museum administrators, this is a comprehensive resource covering many aspects of marketing, public relations, audience development, fundraising, tourism, etc. It also includes links to hundreds of articles, tutorials and case studies on marketing and management topics, many with relevance to other nonprofit organizations. Don't shy away from this site because it is targeted to museums! There are many universally-helpful ideas at this site.

Digital Age Communications : Articles provided by the Benton Foundation, whose focus is on leveraging media and technology in innovative ways as a means to strengthen communities.